Being a major player

Act as an advisor and business partner to the Executive Committee
Ensure that actions and projects are in line with the objectives, vision and mission of Beaulieu Canada and Beaulieu International Group
Representing Beaulieu Canada to clients, suppliers, the media and the management of Beaulieu International Group flooring solutions
Conceptualize and develop marketing strategies to achieve corporate objectives
Ensure the management and strategy of the hard surface product life cycle, product selection, launch and discontinuation plan, and tools related to good product management
Define our communication strategy for employee and customer acquisition and retention
Develop a comprehensive merchandising plan in collaboration with the operations department to optimize performance and conversion of new customers
Act as an expert to managers at various levels, advising them on innovative marketing and communication best practices
Implement marketing initiatives to address market challenges
Ensure the development and consistency of the brand image according to the defined positioning
Conceptualize and develop Beaulieu Canada University's product and marketing guidelines for clients and internally
Develop a vision and business plan for corporate social responsibility, the environment and the sustainable development of our initiatives and products
Map, analyze and understand the user journey (customer experience) and define key moments, including all market segments and demographics
Establish, manage and monitor budgets for marketing, sampling and customer service departments
Develop, in collaboration with the Directors, annual plans for communications, digital, sampling, product launches
Represent Beaulieu Canada in marketing and product matters during mergers, acquisitions, special studies, etc.
Perform all other related tasks

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